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Florencia Hernandez has a diverse work experience in marketing and brand management. Florencia started their career as a Marketing Coordinator at DISH Network in 2005 and then joined Bosch as a Brand Manager in 2007. Florencia worked at Bosch for six years before moving on to 3Z Telecom, Inc. as a Marketing Director. At 3Z Telecom, they were responsible for marketing campaigns, PR, trade advertising, and global brand awareness campaigns. After that, Florencia became the Marketing Director at Whoop Wireless, a 5G Property Solutions Company, where they focused on creating affordable yet powerful DAS solutions. In 2016, they transitioned to TELECO, Inc. and its division, Solutiant, as the VP of Marketing. At TELECO and Solutiant, they supported business owners with tailored solutions and developed marketing strategies.

Florencia Hernandez attended Universidad de Palermo from 1998 to 2001, where they obtained a Bachelor's degree in Advertising. Florencia also completed another degree during the same period, earning a Bachelor's degree in Marketing and Communications.