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Cynthia Haddad Abou Khater is an experienced professional with a diverse background in strategy, marketing, and quality management. Currently serving as Strategy & BMS Manager at Technica International since April 2007, Cynthia leads an executive committee to establish the company's vision and coordinates strategy execution across projects. Previous roles include Marketing Manager at Joseph Chacra and Sons, where Cynthia worked on marketing campaigns for major films, and Quality Manager at Technica International, focusing on ISO certification. Earlier experience includes serving as an Account Manager at MCAA s.a.r.l., contributing to advertising campaigns and the introduction of the Lexus brand in Lebanon. Cynthia holds an Executive MBA in Organizational Leadership from INSEAD and a Bachelor of Arts in Advertising and Marketing from Notre Dame University - Louaize, as well as a Lebanese baccalaureate in Math from Collège Mariste Champville.