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Cali B. is a Product Marketing Manager at TechInsights since June 2022, with a solid background in product marketing at HP from May 2018 to June 2022. At HP, responsibilities included leading product positioning, driving growth through collaboration across multiple teams, analyzing key performance metrics, and developing pricing strategies. Cali previously held roles at HP such as Accessories Future Product Manager and Managed Print Services Portfolio Launch Manager, contributing to product design, market analysis, and sales training initiatives. Earlier experience includes a Management Trainee position at Enterprise Rent-A-Car, where Cali excelled in sales and customer service, and a Marketing Specialist role at landproDATA, Inc. Educational qualifications include an MBA from Boise State University and a Bachelor's in Marketing from the University of Idaho.