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Lotfi Merah Abada is a Senior Technical Solutions Engineer at Teads since September 2022, responsible for managing major client integrations for video ads and training operations teams on new products. Previously, Lotfi served as Head of Technical Solutions at Adyoulike and gained extensive experience in technical support roles at Ogury Ltd and MakeMeReach, where responsibilities included troubleshooting in-app campaigns and providing technical account management. Prior positions include Programmatic Technical Account Manager at GroupM, Media Trader & Campaign Manager at WPP, and various roles in marketing and procurement engineering at Coriolis and Condor Electronics. Lotfi holds multiple advanced degrees in Digital Marketing and e-Business from TBS Education and ESCG Paris, and a Master's degree in Business Intelligence from Universit�� Ferhat Abbas.