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Amit Kekre is an experienced advertising and strategic planning professional, currently serving as Chief Strategy Officer at TBWA\India since April 2022. With a robust background, Amit has held the position of National Strategy Head at DDB Mudra Group since May 2011, following roles including Vice President Strategy at McCann Worldgroup and Director of Strategic Planning at Grey Group. Amit's career began at Lowe Lintas, where the individual served as Senior Account Executive and Brand Planning Manager, and includes significant positions at Publicis Groupe, Ogilvy, and Everest Brand Solutions, showcasing a strong track record in strategic leadership and brand development across multiple esteemed firms in the industry.