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Aicha Khoukhi Herrando currently works at TAU Cerámica in the Department of Marketing & Communication. Prior to that, Aicha worked as a Redactor at Castellón Información. Aicha has a Master's degree in Nuevas Tendencias y Procesos de Innovación en Comunicación from Universitat Jaume I, as well as a Bachelor's degree in Publicidad y Relaciones Públicas and a Bachelor's degree in Periodismo from the same university. Aicha's roles have included managing intangibles, social media management, content management for corporate websites, internal communication, copywriting, media planning, event and fair management, and support in digital projects.