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Jens Lauber serves as the Managing Director of the Business Unit Colors at Tata Steel in Europe since July 2012, overseeing the P&L for color coated flat steel products across production units in France, the Netherlands, and Turkey. Lauber is focused on driving a sustainability transformation program aimed at achieving carbon neutrality by 2030 and offering a Green Product portfolio. Prior roles at Tata Steel include Managing Director of Business Planning & Supply Chain, where Lauber implemented Industry 4.0 strategies, and Managing Director of Steel Distribution Europe, leading Steel Service Center operations across multiple European countries. Previous experience at thyssenkrupp Steel involved various roles in plant engineering, supply chain management, corporate strategy, and business development. Jens Lauber holds a Dr.-Ing. in Process Control Engineering and a Diplom-Ingenieur in Mechanical Engineering from RWTH Aachen University.