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Behzad A Patrawalla is an accomplished professional in the FMCG sector, currently serving as the Head of Institutional Business at Tata Consumer Products since July 2022. With extensive experience at ITC Limited from June 2006 to July 2022, Behzad held various key roles including National Key Accounts Manager for Alternate Channels and National HoReCa Manager, leading initiatives to drive growth and business solutions across multiple segments. Earlier positions within ITC included managing sales operations, developing retail strategies, and enhancing rural distribution models, contributing significantly to the organization’s market presence. Behzad's early career began at Titan Company Limited as a Cross Functional Officer Trainee. Academic qualifications include an MBA in Marketing and Human Resources from SVKM's Narsee Monjee Institute of Management Studies and a Bachelor's degree in Commerce from Jai Hind College, Mumbai.