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Andrew Cruz is a seasoned marketing copy lead at Tangerine, specializing in the creation of digital assets for B2C campaigns since January 2020. With a strong freelance copywriting background starting in September 2019, Andrew has also contributed as an intermediate copywriter at Perennial, focusing on internal communications, brand strategy, and conceptual problem solving from July to September 2019. Prior experience includes a six-year tenure at Lime Advertising, where Andrew produced various digital and traditional copy, managed social media accounts, and mentored junior staff. Andrew's career also features roles such as brand ambassador for TD Bank during Pride and experience as a copywriting intern at Proximity Canada. Andrew holds a Bachelor of Applied Arts in Creative Advertising from Humber College, complemented by studies at George Brown College.