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Emir ErtuÄŸrul Åžeker is a skilled professional in brand management and strategic planning, currently serving as Brand Manager at TAMEK since April 2023, where responsibilities include overseeing the juice category and managing marketing budgets. Previously, Emir held the position of Strategic Planner at Cheil Worldwide Turkiye, focusing on market analysis and communication strategies for Samsung Electronics. Emir's experience also includes serving as Brand Assistant for the MENA region at Pernod Ricard, managing various luxury brands, and working as a Strategist at THE OTHERS - BRAND EXPERIENCE AGENCY, developing marketing strategies for notable clients. Emir founded Back&Forth Co. and completed a content management internship at !f istanbul. The academic background includes a Bachelor's degree in Business Administration from Istanbul University and ongoing Master's studies in Strategic Brand Management at Marmara University.