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Hagit is in charge of the business and commercial development of the SyqeAir business unit at Syqe, leading the product and clinical fields, marketing and advertising, and patient experience. Has extensive and diverse experience in interdisciplinary management in leading companies of large and medium scale, both in the private and public sectors, such as Paz Oil Company, Shufersal Finances, Radio eco99fm, and Ichilov Medical Center. Hagit managed complex departments and professional teams and led projects in annual turnovers of tens of millions of Shekels. Specializes in brand building through inspiring vision, differentiation strategy, and precise cross-media marketing. Israeli Marketing Association's Marketing Woman of 2016 and winner of the prestigious Effie Awards for effective advertising and strategic marketing. Hagit holds a BA in Social Sciences and MA in Social Psychology, both from Bar-Ilan University.