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Nathan Cross has a strong background in production and event management. They began their career in 2013 as an Assistant Production Manager at SXSW, where they worked until 2016. From 2016 to 2020, they held various roles at SXSW including Production Coordinator and Production Manager. In 2022, they were promoted to the position of Director of Production at SXSW. In 2014, Nathan also started their own business, Astral Spirits, where they served as the owner. They also gained experience as a Stage Manager at Pitchfork Music Festival from 2016 to 2018. Prior to that, they worked as a Kitchen Manager at Foodheads from 2004 to 2016.

Nathan Cross obtained a Bachelor's degree from Indiana University Bloomington, where they studied from 1997 to 2002.