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Kelly Smith is an experienced marketing professional with a strong focus on email marketing and lifecycle management. Currently serving as a Lifecycle Marketing Manager at Swann Communications since April 2021, Kelly has developed and executed automated and ad-hoc campaigns across various customer lifecycle stages while employing A/B testing and segmentation strategies. Prior roles include Email & Automation Specialist at DiversyFund, Inc., where day-to-day management and performance analysis of email campaigns were key responsibilities, and Email Marketing Manager at NTN Buzztime, overseeing B2B and B2C email strategies. Kelly's earlier experience includes a Junior Marketing Manager position at Brandetize and significant achievements at Victory Team Apparel, including a notable 79% increase in email revenue. Kelly holds a Bachelor of Arts in Creative Writing from the University of California, Riverside, and an Associate of Arts from Grossmont College.