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Tierra Filhiol believes that the most memorable brand experiences happen at the intersection of data, culture, connection, and action. She is a market intelligence and content strategist and brings over 12 years of agency and communications experience to the team.

She has dedicated her career to moving customer experiences forward for some of the world’s most loved brands like Cadillac, Thomson Reuters, Minute Maid, McDonald’s and Valero Energy.

At 2050 Partners, Tierra leads the development of strategic content marketing programs both on and offline from strategy development to optimization and measurement.

Tierra holds a Bachelor of Arts degree from the University of Michigan and continues to help some of the world’s most loved brands from bacon to babies, and money to motorcycles win over the hearts of their audiences through data and content.