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Dan McIvor is the Founder and Chief Future Officer of Swanky, an international digital creative and marketing agency specializing in eCommerce with Shopify Plus Partner status. Prior to Swanky, Dan was the owner of Root Axis UK, where Dan facilitated web development through offshore subcontracting. During their freelance years, Dan worked as a copywriter, providing technical specifications, content auditing, and ghostwriting for published non-fiction books.