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Alberto Lopez Pardo is an accomplished automotive professional with extensive experience in brand management and aftersales operations. Currently serving as the BMW Brand Director at Grupo Surman since March 2016, Alberto oversees BMW, MINI, and BMW Motorrad brands in Mexico City. Previously, Alberto held the position of Brand Director for Grupo Premier and served as Aftersales Director at BMW Group Mexico, where responsibilities included managing service, parts, and dealership operations. With a career beginning in 1999, Alberto has demonstrated expertise across prominent automotive brands including Bentley, Ford, and Cadillac, along with significant contributions to quality management and dealer development at BMW Group Mexico. Alberto is an Industrial and Systems Engineer graduated with honors from Tecnológico de Monterrey and has furthered education in business valuation and finance.