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Bobbie Macy

Content Management at Transtar Industries

Bobbie Macy has extensive experience in content management and circulation, with a career spanning several prominent companies. At Transtar Industries, Bobbie has focused on content management since June 2014. Prior experience includes serving as the Manager of Circulation and Marketing Analytics at US Auto Parts, where responsibilities included enhancing customer segmentation and managing catalog retention and acquisition activities. As the Director of Circulation at October Research, Bobbie developed marketing plans for trade show attendance and subscription renewals. Previous roles included Circulation Director at Penton Media, responsible for audience development in print and digital publications, and Circulation Sales and Promotions Manager at Sun Newspapers, focusing on promoting circulation through various sales strategies. Bobbie holds a degree from Kent State University and has specialized in audience development, circulation management, and direct marketing across multiple industries, including design engineering and manufacturing.

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