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Mounir Atassi is currently an Honorary Lecturer at the University of Aberdeen, leading the Neurophysiology programme at the Dental School. Mounir was previously a Principal Clinical Research Scientist and a Global Expert Marketing Manager at GSK. With a background in dentistry and various degrees in business and healthcare, Mounir has extensive experience in academia, research, marketing, and business development within the healthcare and pharmaceutical industry. Mounir is also involved in sustainable personal care products as an advisor and head of professional marketing at SURI, a start-up focused on sustainability.