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Martin Hucker serves as VP Sales EMEA at SureCloud since June 2024, focusing on integrated governance, risk, and compliance solutions. Prior to SureCloud, Martin held the position of VP Sales at Applaud HR, where responsibilities included forming a sales team and pursuing new clients. As Sales Director at Concentra Analytics, Martin significantly contributed to the Nordics market, generating over £7 million in new business within 18 months. Previous roles included Head of Global Partner Sales at Finastra, where Martin led a team that increased partner revenue, and VP Channel Sales EMEA at Powa Technologies, instrumental in establishing a sales organization. Martin's extensive background also includes leadership roles at Tealeaf Technology, Digital Fuel Technologies, Ascential, Ariba, and Sequent, highlighting a consistent track record in building teams and driving sales growth across various regions and sectors.