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Whitney Alderson is an accomplished marketing executive with extensive experience in various sectors, including entertainment, public sector, and health technology. Currently serving as Executive Vice President of Marketing and Assistant Deputy Director at the California Lottery since February 2019, Whitney has held prominent roles such as Board of Directors member at the Alumni Association of the University of Michigan from 2016 to 2019, and Senior Vice President at Mercury in 2016-2017. Prior positions include Global Director of Content Marketing at Rdio, Director of Digital Marketing & Social Media at Slacker Radio, and a decade-long tenure as Director of On-Air Promotion & Digital Marketing at KCRW. Whitney's earlier experience includes marketing management roles at Credit Suisse and Morgan Stanley, as well as a marketing coordinator position at Sony Music Entertainment. Whitney earned a B.A. in Philosophy from the University of Michigan and additionally studied at Columbia University, following education at Bronx High School of Science.