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Igor Diez has a long and varied work experience. Igor began their career in 2011 as an Online Marketing Consultant for Self Employed. Igor then moved to Cupid plc in 2012 as Head of Partnerships, Europe. In the same year, they became Marketing Director for Interactive Dating & Entertainment Limited. In 2013, they were Partner Director for digitalbox ltd. Igor then founded Cajón Digital S.L. in 2017 and was also Head of Paid Media for Contrado Imaging Ltd. in the same year. From 2018 to 2020, Igor held the role of Head of Performance Marketing for four different companies: Moteefe, Live Better With, The Doctors Clinic Group, and CURLSMITH.

Igor Diez received their Master of Arts in Marketing from London Metropolitan University in 2006 and their Bachelor's degree in Business Administration and Management, General from the University of Wolverhampton in 2004.