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Anita Lorenc is the owner of IdeaMind since February 2023, specializing in providing objective business advice and expertise to enhance organizational performance. With extensive experience in sales and marketing, including roles as National Sales and Marketing Director and CEE Regional Marketing Director at Studio Moderna, Anita has successfully developed and executed strategies across multiple sales channels in several Eastern European countries. Additional interim management experience includes establishing the Trade Marketing Department at MediaMarktSaturn and various marketing roles at Samsung Electronics Polska. Anita holds a Master's degree in Polish philology from the University of Wroclaw and has pursued further studies in business management and marketing.