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Jonas Lindberg Nyvang has held a variety of roles in the marketing and business industries since 1999. In 1999, they began their career as a Management Consultant at Viadynamics Ltd. In 2000, they became a Sales & Marketing Manager and Co-founder of apegroup AB, and an Innovation Consultant at The Idea Factory. In 2002, they assumed the role of Managing Director at State of the Arts. From 2007-2009, they were the Marketing & Content Director, Scandinavia at Myspace. Jonas then moved on to Starcom in 2009, where they held the roles of Business Development Director and Team & Client Service Director. In 2012, they became the Marketing Director and Marketing & Communication Manager, global at Björn Borg. Finally, in 2019, they became a Business Partner at Humswear, and Founder and CEO of STILRIDE.

Jonas Lindberg Nyvang has an extensive education history. Jonas obtained a Bachelor's degree in Art Science from Stockholm University between 1994 and 1996. Jonas then went on to pursue a Masters in Science of International Economy from Uppsala University between 1995 and 1998. Following this, they obtained a Master's degree in Design Futures from the University of London between 1998 and 1999. Lastly, they obtained an MPhil in Game Design and Marketing to the Masses from the University of the Arts London between 2004 and 2007. Additionally, they obtained the certification of The Global Business of Sports from Coursera in September 2013.