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Peter-Paul van Berkel is an experienced legal professional currently serving as e-Commerce Counsel (ad interim) and Data Privacy Counsel at The HEINEKEN Company, providing commercial support and strategic privacy advice to the global e-Business and commerce organizations. Additionally, Peter-Paul is a member of the Board of Appeal for the Dutch Advertising Code at Stichting Reclame Code. Prior roles include Senior Privacy Counsel and DPO at Bridgestone Mobility Solutions, where Peter-Paul advised on privacy and data protection, and Manager Data Privacy at EY, focusing on GDPR readiness for various organizations. Earlier experience includes positions as Senior Legal & Privacy Counsel at Talpa TV, Attorney-At-Law at Holland Casino, and Attorney-At-Law at Loyens & Loeff, with expertise spanning privacy law, IT law, and banking & finance. Peter-Paul holds a Master of Laws (LL.M.) from Utrecht University and furthered studies at Tilburg University.