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Christopher Sim is an accomplished communications professional with a strong track record in various sectors, currently serving as the Assistant Director of Communications & Content at SGInnovate since April 2021. In this role, Christopher leads the Communications Team, managing a wide array of activities including public relations, content marketing, branding, and design. Prior to this, Christopher was a Senior Account Manager at Rice Communications Pte Ltd, providing strategic communications counsel for technology and corporate clients. Additional experience includes managing strategic communications and outreach at the Urban Redevelopment Authority of Singapore, and working with both global and regional accounts at Hill+Knowlton Strategies. Christopher's expertise spans cybersecurity, deeptech, energy, and the automotive industries, and is backed by a Bachelor of Communication Studies from Nanyang Technological University Singapore, along with international studies at Uppsala University.