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Elena Vidal Cardona has held various marketing and sales roles in different companies. Elena started at L'Oréal as a Marketing Assistant before moving on to become a Product Manager. Elena then worked at Maymó Cosmetics as a Brand Manager before joining TOUS Jewelry as a Senior Trade Marketing professional. Currently, they are the Sales and Marketing Director for Spain at Stallergenes Greer. Elena has experience in brand management, strategic planning, budget management, and team collaboration.

Elena Vidal Cardona completed a Bachelor in Business Administration (BBA) from Esade in 2012. Elena then pursued an MSc in Marketing Management from Esade in 2012-2013. In 2011, they participated in a business program at the University of Warwick - Warwick Business School. Elena also took part in an International Study Tour focusing on Luxury and Fashion at Università Bocconi.