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Anthony Chon Lane is a seasoned professional with extensive experience in branding, marketing, and business development across various industries. Currently serving as Founder & Director of Ignition, a partner for B2B organizations, Anthony also holds mentorship and advisory roles at Orbit Startups, Loyal VC, and Staffviser, focusing on B2B marketing strategies and brand positioning. Previously, Anthony served as Group Marketing Director at Virtuos, Employer Branding Lead for East Asia & Japan at Schneider Electric, and Senior Adviser at Rio Tinto. Educational credentials include a Master's of Liberal Arts in Digital Media Design from Harvard University and advanced degrees in International Business from ESSEC Business School.