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Betsy Roche is a seasoned digital marketing professional with extensive experience in paid media management and social media strategy. Currently serving as the Senior Paid Media Manager at SRW since March 2020, Betsy leads paid media initiatives for several consumer packaged goods clients, developing strategies and managing campaigns across various platforms. Previous roles include Paid Media Manager and Associate Paid Media Manager, where Betsy managed Google paid search and display campaigns, programmatic advertising, and online grocery accounts. Prior experience encompasses social media and paid search specialization at Botanical Interests, Inc., account coordination at Location3, and various internships focused on digital marketing and content creation. Betsy holds a Bachelor of Journalism in Strategic Communication from the University of Missouri-Columbia.