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Sarah Karamian is an experienced professional in the fields of monetization, pricing optimization, and strategy. Currently serving as Associate Director of Partner Propositions & Strategy at Spotify since November 2022, Karamian has held leadership roles such as VP of Monetisation at Lyst and Pricing Manager at eBay Classifieds Group, UK. Previous positions include Senior Pricing Optimisation Manager and Pricing Optimisation Manager at Financial Times, Digital Advertising Quality Manager and Commercial Business Analyst at Trinity Mirror plc, and Assistant Category Manager at Dixons Retail. Karamian began a career in compliance administration with REED early in their professional journey. Educational qualifications include a Master of Science in International Marketing from the University of Surrey and a Bachelor of Arts in Business Studies with Marketing from Bournemouth University.