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Joel Hueston has an extensive work experience in various leadership roles within the consulting and beverage industry. Joel worked at First Key Consulting Inc. as the Director of Commercial Strategy, where they led the Commercial Strategy Department and managed global brewery-related projects. At JWH Leadership Consulting / Crestcom International, they served as the Franchise Owner and Performance Coach, marketing and selling a management training program to multiple companies. Joel also held leadership positions at Coors Canada as the Director of Field Marketing and at Molson Canada as the Brand Director for Coors Light & Specialty Brands.

Joel Hueston holds a Master of Business Administration (MBA) degree in Marketing Management from Athabasca University, which they obtained from 2002 to 2003. Joel also completed an Advanced Graduate Diploma in Management from Athabasca University between 2000 and 2002. Additionally, Joel received a Certificate in Marketing Management from the Ivey Business School at Western University in 1993. Joel Hueston studied Journalism at Ryerson University from 1978 to 1980. In 2017, they completed the Cicerone Certification Program and became a Certified Beer Server.