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Hans Jordan is an accomplished social media strategist with extensive experience in elevating brand presence through innovative campaigns and data-driven strategies. Currently serving as the Director of Social Media at Linktree since April 2024, Hans previously held the position of Head of Global Social Media at Aritzia, where significant achievements included a remarkable increase in Instagram engagement metrics and the creation of a highly successful campaign with Emma Chamberlain. Previous roles include Senior Social Media Manager at SET ACTIVE, where Hans launched an impactful TikTok strategy, and Social Media Manager at Soho House & Co, where a digital programming platform was successfully implemented. Hans's career also encompasses marketing roles in various sectors, demonstrating an expertise in brand management, content creation, and audience engagement. Educational credentials include a Master’s Degree in Advertising from Academy of Art University and a Bachelor’s Degree in Digital Communication from UCAB.