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Keith Peterson's work experience began in 1998 at Tommy Hilfiger, where they worked as a Public Relations professional until 2003. Keith then joined Dolce & Gabbana as a Public Relations employee from 2003 to 2006. In 2008, Keith Peterson co-founded SPLITS59, a women's activewear company that combines fitness and fashion.

Keith Peterson attended Hamline University, but there is no information available regarding the specific years of enrollment or the obtained degree and field of study.