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Mike Burch is the Chief Strategy Officer at Speedway Motorsports. Mike has held various positions at the company over the years, including Senior Vice President of National Sales and Marketing, Vice President of National Sales and Marketing, and Vice President of Business Development. Prior to working at Speedway Motorsports, Mike was an Adjunct Professor at Virginia Commonwealth University and the Founder of Upsell Sports. Mike also served as the Vice President of Marketing for the Charlotte Hornets from 2000 to 2002.

Mike Burch graduated from Wilson High School and then attended Georgia Southern University, where they earned their MS in Sports Management. Mike then went on to earn their MA in Economics/Management & Society from the University of North Carolina at Chapel Hill.

Mike Burch works with Doug Rice - President & Lead Announcer, Performance Racing Network, Brandon Hutchison - EVP & GM, Atlanta Motor Speedway, and Cynthia Jacobson - SVP, HR. Mike Burch reports to Marcus G. Smith, CEO.