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Lance Dozier is an experienced professional in athletic communications and digital strategy, currently serving as Associate AD for Revenue Strategy & Digital Innovation at Virginia Tech Athletics since June 2017. Dozier oversees a multifaceted team focused on revenue generation through digital channels, managing comprehensive marketing campaigns to enhance consumer engagement and conversion rates. Previous roles at Virginia Tech include Assistant AD positions and oversight of digital strategies, while earlier experience includes positions at Western Kentucky University and Bethel University, where Dozier developed communication materials, managed social media, and acted as a liaison for various athletic teams. Dozier holds a Master of Science in Intercollegiate Athletic Administration from Western Kentucky University and a Bachelor's degree in Human Resources Management from Bethel University.