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Niklas Frisell is an experienced business leader currently serving as VD at Speed Box Sweden AB since January 2023. Previously, Niklas held the role of Business Area Manager at Speed International, overseeing automation solutions for public spaces from April 2022 to March 2023. Prior experience includes roles at Vidispine as Partner Manager and Business Developer, and significant positions at StayAt, where Niklas served as Commercial Director and played a key role in business and product development. With a solid background in sales and marketing management across various industries, Niklas has also contributed as Project Manager at Skyllermarks Pressar AB and has practical experience in retail and service at Limhamns Skeppshandel. Educational qualifications include a DIHM in Marketing/Marketing Management from IHM Business School and a technical foundation from The Faculty of Engineering at Lund University.