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Zach Macik is a seasoned marketing professional with extensive experience in digital marketing and sales within the industrial and financial sectors. Currently serving as the Sr. Digital Marketing & Web Specialist at Spectro Scientific since January 2015, Zach focuses on analytical instrumentation and software solutions for industrial performance fluids analysis. Prior to this role, Zach worked at On-Site Analysis as a Marketing and Sales Administrator, where the emphasis was on promoting innovative on-site laboratory quality analysis instruments. Zach's consulting experience at Willis & Associates, LLC involved advising small to mid-sized companies on marketing, sales, and management strategies. Additionally, earlier career experience includes a position as a Mortgage Banker at Residential Finance Corporation. Zach holds a Bachelor of Science in Marketing and Finance from the University of Tampa, earned between 2001 and 2006.