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Yvonne Riggs is an experienced digital media professional with a strong focus on performance media and search strategies. Currently serving as the Director of Performance Media, Search at Spark Foundry since April 2022, Yvonne previously held various roles at Ansira, where significant contributions included driving a 222% year-over-year return on ad spend during the COVID-19 pandemic and managing a $20MM budget for Domino’s. As the Founder of The Cure Digital, Yvonne specializes in enhancing return on investment through effective digital media strategies. Additional experience includes leadership positions at Imaginuity, where Yvonne developed approaches to drive business growth for clients like HomeVestors, as well as earlier roles in SEM account management and social media analysis. Yvonne holds a Bachelor of Business Administration in Marketing from The University of Texas at Arlington.