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Seenivasan Subramanian Ph.D. possesses extensive experience in marketing and strategic management within the media industry. Currently serving as Head of Marketing for the Kannada and Tamil clusters at Viacom18 Media Private Limited, Seenivasan leads marketing initiatives for multiple channels including Colors Kannada and Colors Tamil, and oversees Jio Cinema's regional AVOD marketing efforts. Previously, at Zee Entertainment Enterprises Limited, Seenivasan held the position of Brand Head and Director of Marketing, where responsibilities included launching ZEE Keralam TV Channel and directing brand building and market research strategies. Earlier roles at Puthiya Thalaimurai TV encompassed business and operational management of digital and social media, as well as marketing for new channel launches. Educational qualifications include a Ph.D. in Business Administration and Management, alongside multiple degrees in journalism, finance, and business management.