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Yash Kalra is a skilled professional with extensive experience in programmatic marketing and ad operations. Currently serving as Programmatic Channel Lead at Spark Foundry since September 2022, Yash has successfully driven marketing campaigns for PepsiCo, developing data management platforms and providing programmatic solutions in collaboration with various teams. Prior to this role, Yash held the position of Senior Manager - Programmatic at Mindshare, overseeing campaign management for PepsiCo India. Additional experience includes serving as Campaign Specialist at Publicis Media, Manager - Ad Operations and Strategic Partnerships at Staqu Technologies, and Vice President at Impetus Student Society. Yash holds a Bachelor of Technology degree in Electrical and Electronics Engineering from JSS Academy of Technical Education, Noida, completed in 2018.