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Mimi Song currently serves as SVP of Planning at Spark Foundry, a position held since May 2023. Prior to this, Mimi held the role of Sr. Partner Group Director of Planning at Mindshare from January 2021 to May 2023 and served as Senior Vice President and Group Communications Director at Hudson Rouge, specializing in Lincoln, from July 2016 to December 2020. Mimi's experience also includes significant roles at MediaCom, Mindshare (multiple titles over a 12-year span), Universal McCann, and Ogilvy & Mather, where a diverse portfolio was managed across various industries including automotive, healthcare, and consumer goods. Mimi graduated from Boston University with a Bachelor of Science in Business Administration and Marketing Management in 1999.