Kala Watson is a Senior Assistant Account Executive at Identity, where responsibilities include supporting client teams through the Modern PR Mix. Prior experience includes serving as a Project Manager at Michigan State University, overseeing projects from inception to completion while managing team dynamics and client financials. Additionally, Kala held the role of Social Media Coordinator, focusing on content creation and analytics tracking for the Department of Advertising and Public Relations. Kala holds a Bachelor of Science degree in Public Relations, Advertising, and Applied Communication from Michigan State University and attended the Detroit School of Arts from 2012 to 2016.
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