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Zoya Liu has a diverse work experience in marketing and management roles. Zoya is currently working at Spark Education as the Head of Marketing, CN User Acquisition (North America) since November 2022. Prior to that, they worked as a Senior Marketing Manager at Spark Education starting from October 2022. Before joining Spark Education, Zoya was the Director of Marketing and Public Relations at Carnegie International Students Institute starting from October 2021. Zoya also worked at Tellus as a Senior Manager of Marketing Strategy from February 2022 to January 2023. Zoya's previous experience includes working as a Senior Marketing Manager at Uoffer from February 2021 to December 2021, where they were responsible for executing marketing campaigns and media buying across multiple channels. Zoya has also worked as a Marketing Manager at Ant Group from February 2018 to January 2021, where they managed strategic partnerships and promoted Alipay among universities. Zoya started their career as a Research Analyst Intern at Roland Berger from July 2017 to October 2017.

Zoya Liu completed their Master's degree in Economics from the University of San Francisco from 2015 to 2017.