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Diana Adkins is the Director Marketing Services at WorldatWork, overseeing the end-to-end execution of annual go-to-market programs. Prior to this, Diana was the Customer Retention & Engagement Manager at CARFAX, where Diana developed strategies to ensure business customers were engaged and saw unique value. Diana also has experience as the Director of Membership Marketing at SHRM, where Diana directed integrated marketing campaigns and led a team of 10. Diana's background includes roles at ATD and founding Adkins Media as a Consultant and Executive Advisor. Diana holds a BS in Marketing from the University of Maryland - Robert H. Smith School of Business.