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Lucas Amariya has a strong background in Business Intelligence and Data Analysis, with experience in various companies such as Sound Royalties, ToursByLocals, S. A. LA NACION, and Wunderman Buenos Aires. With a focus on building data-driven and self-service cultures within organizations, Lucas has worked on aligning company projects and strategies with data-based approaches. With a background in Marketing Analytics and Data Analysis, Lucas has demonstrated a proficiency in driving campaign planning and decision-making processes with a data-driven focus. Additionally, Lucas holds a degree in Data visualization & storytelling from Universidad de Palermo and has completed education from ISTEA.