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Rasmus Larsson is a seasoned professional with extensive experience in technology and product strategy within the sports industry. Currently serving as Digital Engagement Director at Sony Sports since October 2013, Rasmus drives cross-group technology and product opportunities while supporting M&A due diligence. Rasmus has also held roles as Technical Product Director and Technology & Product Specialist at both Sony Sports and Pulselive, where contributions have significantly advanced digital offerings for major sports federations and leagues globally. Previously at Hawk-Eye Innovations, Rasmus played a key role in leading product strategies and developing market-leading solutions for sports officiating and broadcasting. Rasmus's early career included positions as a Lead iOS Developer at Aftonbladet and Dohi Sweden, along with experience in teaching iPhone development at Umeå University, where Rasmus completed a degree from 2006 to 2010.