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Viktoria Walter is a seasoned marketing professional currently serving as a Senior Marketing Manager at Sony Music Entertainment since December 2022. Prior to this role, Viktoria held various positions in the marketing field, including Senior Online Marketing Manager at share and Online Marketing Manager at DEAG Deutsche Entertainment AG. Viktoria's early career included experience as a Digital Media Volontärin at Deutsche Grammophon and a PR & Marketing Intern at Universal Music Publishing Group. Viktoria's background in media began as a Radioproduzentin at YAY and as a Redakteurin and Moderatorin at radio98eins. An academic foundation includes a Master's degree in Integrated Media from Carl von Ossietzky University of Oldenburg, complemented by additional studies at the University of Rijeka, Universität Greifswald, and Saint Petersburg State University.