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Iara Franchi Arromba has extensive experience in project management and engineering within the automotive and consulting industries. Currently serving as Manager of Product Performance & Customer Care at Sono Motors since July 2021, Iara previously held a Senior Consultant role at Deloitte Consulting from November 2018 to July 2021, where responsibilities included managing large-scale transformation programs and enabling decision-making for C-level management. Prior work experience includes internships at Bosch and Mercedes-AMG GmbH, focusing on quality engineering and project management. Iara also gained leadership experience as Racing Driver and Administrative Director for the FSAE Unicamp Team. Iara holds a Master’s degree in Production Engineering from Universidade Estadual de Campinas and has completed additional business training.