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Tracy Rich serves as the Executive Vice President of Alliance Business Development at Solver since January 2001, where the focus is on building long-term relationships with strategic alliance partners to address customer FP&A challenges. Previously, Tracy held roles as Executive Vice President and Vice President of Business Development, emphasizing a strong commitment to partner and customer success. Tracy's early career includes experience as a Sales Executive at ADVO, where advertising sales were directed towards retail organizations, and as a Manager at Enterprise Rent-A-Car, overseeing marketing and fleet management. Tracy holds a Bachelor's degree in Psychology from San Diego State University.