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Alejandro Calle Arcila is a seasoned executive with extensive experience in corporate marketing and sales, currently serving as Vice President of Corporate Consumption and Marketing at Solla S.A. since April 2010, where responsibilities include overseeing Sales for Pet Feed and Exports, which contribute 70% to the corporation's profitability. Previously, Alejandro served as Vice President of Corporate Marketing at Grupo Exito from August 1992 to March 2009, focusing on the commercial development of various retail brands and customer service. Earlier career roles include Corporate Marketing Manager at Cadenalco, where Alejandro developed long-term strategic plans and new commercial formats, and Commercial Manager at Grupo John Uribe - Esprit, responsible for national sales oversight. Alejandro holds multiple advanced marketing and management degrees from prestigious institutions, including IE Business School, The University of Chicago Booth School of Business, Northwestern University, and Universidad EAFIT.