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Regina van Leeuwen currently serves as the B2B CRM Operations Manager at Soft2Bet, having joined the company in November 2023. Previously, Regina held various CRM roles at Aspire Global from September 2020 to October 2023, including CRM Operations Manager, B2C CRM Manager, and CRM Coordinator, where responsibilities included leading CRM teams, developing customer engagement strategies, and managing campaign execution. Regina began their career with roles in sales and support at Aspire Global and other companies, gaining expertise in customer relationship management and digital marketing. Regina holds a Bachelor's degree in Commercial Economy from HU University of Applied Sciences Utrecht.